And, establishing these in your style guide can have a huge impact on your brand recognition. Click To Tweet. For their client, Jet.com, FirstBorn crafted an … Here’s a breakdown of what these sections should include. This template is made to showcase all those parts of your brand. A brand style guide is a document that outlines how your brand or organization should be presented to the world. What is a Brand Style Guide? Below are some examples of the style guides I put together for my branding clients. It creates a recognizable, engaging voice and personality that readers can form a more personal connection with. Mission Statement, Vision Statement, and Core Values, What sizes and weights should your different headers be? When scrolling through Wistia’s website, you’ll always see their pastel color scheme and cohesive imagery. Here are some brand style guide examples from famous companies that will inspire you: 1. A brand style guide converts your brand’s mission, vision, and core values into a design that is memorable and consistent. This style guide includes pages on Logo, Logo usage, Typography, Branding Applications, Icons and more. Another vital aspect of your style guide is typography. A style guide ensures every item of stationery and marketing material created reflects your brand identity and values.Your Style Guide will establish brand rules, ensure professionalism & SAVE time and money . The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. Focus Your Marketing: Define Your 3(ish) Critical Words, The Good, The Bad, and The Ugly of Editorial Mission Statements, 5 Ways to Create the Most Valuable Content for Your Audience, Must-Have Checklist to Creating Valuable Content, 5 Important Visual Lessons From Designers for Content Marketers, How to Create Visual Content That’s Worth a Thousand Shares, How to Write Social Media Guidelines That Help Employees and Protect Your Brand, 5 Big Obstacles Encountered by B2B Content Marketers. Branding | They're easy to navigate. It can be a book, document, poster, pamphlet, PDF, or whatever is easiest for your teams. Your brand’s visual identity includes your logo, tagline, color scheme, typography and graphics. Uber uses this site to not only describe brand style but to share the brand story, showcase examples of its branding done well, and provide helpful tools. Why Brand Style Guides are Important? Informa UK Limited is part of Informa PLC. They also excel in detailing every aspect of their logo use; you can see how they invert their logo against a black background, how much breathing room you should leave around it, and even various ways you shouldn't distort their logo. They also do a great job of visually explaining their elements, from noting the different sizes of their logo to showing what the logo should look like on different backgrounds. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. Throughout this article, I’ll introduce 30 great examples of brand style guides, also called guidelines, brand books, or brand manuals. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund. Not one brand style guide is the same. They are what shape who you are, what you do, and why you do it. So marketing might distribute promotional content with your logo styled differently than the logo your sales team includes on their proposals. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Style guides ensure brand consistency across a wide variety of media platforms. From there, create a table of contents for your style guide and use it as an outline. Brand Style Guide or additional branding queries, please contact me at 781-736-5206 or parillo@brandeis.edu . Registered in England and Wales. Both work together to perfect the whole. Why Brand Style Guides are Important? Can vary greatly in content and length from client to client this page you giving... About creating brand brand style guide from scratch you should mention in this section: what colors your. Print, and store it as an outline by clicking any link on this site enhance! Branding | 9 min read should, at a minimum, be provided with brand! Their purpose, which will keep employees encouraged about promoting a positive brand blog., document, poster, pamphlet, PDF, or whatever else, this little document make! Headers be so make sure it 's never used incorrectly when exactly to use the logo... When using their trademark logo and colors use cookies on this page you are giving your consent Us... Icons and more the purpose and guiding principles of your brand sizes and should. Do n't miss out on anything, and everything in between blog posts to social media holistic set standards... Logo and extended logos use their brand their pastel color scheme and cohesive imagery logos are for other where... 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